Why are some songs on TikTok only 15 sec?

oatmeal said:

Why are they only 15 sec? And why do they have so many duplicates of the exact same clip? I’m assuming it’s due to copyright reasons

and the copyright company decided they would only allow 15 second clip to be used copyright free.

Click to expand…

You’ve answered your own question: Media companies are reluctant to provide the value of the entire song for free, so 15 seconds seemed a good enough compromise for them.

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