I have a video production client that provides various services, works across multiple industries, and works with both corporate & small business. I am trying to figure out how to get the most SEO value when structuring their website.
Current menu structure is:
* Small business
On the Small business & corporate pages tabs are used for all of the major industries served with videos underneath that when clicked on, internally link to specific project pages for each video.
Going forward, i was going to create unique service & industries pages, prioritized by local then national search volume. From those pages i would internal link to project posts that fit the service or industry.
Does that make sense? From my perspective it seems to make sense, but i wanted to get other opinions any and all feedback is appreciated.
NOTE – All of their videos are hosted with vimeo. They use WordPress and the Divi theme. No major timeline for project.