My organic traffic vs. competitors. How can this make any sense!?

I manage a website that currently ranks for 3,646 keywords, receives 862 organic monthly traffic, and has 1801 backlinks. I will be comparing two of my competitors to these numbers.

One of the competitors has 1,456 keywords (half compared to mine), receives 737 organic monthly traffic (just about the same as me!), and only has 320 backlinks (way less than me). The last competitor has 3,224 ranking keywords (less than me surprisingly), 8,314 organic monthly traffic (nearly 10x my traffic!) and 1,767 backlinks (about the same as me).

With all that said, I’m wondering if any of you have any opinion about these stats?

Of course, there are many factors that go into what reason certain people are getting more traffic, but just based on looking at these numbers I find it very strange that the website I manage gets the same traffic as the competitor ranking for half the keywords and a fraction of backlinks while the other competitor gets nearly 10x the traffic and has almost the same number of keywords and backlinks.

Happy optimizing!

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