How Downhill Prospecting Works And Why It’s Useful

Since often times I’m receiving knowledge from this community and it’s members so I thought I could give back a piece of advice that has helped me generate more potential clients for my business. The strategy is called downhill prospecting and you will be essentially messaging companies who are already paying for ads on things like Google or Facebook. Now the reason this works is that these companies are already familiar with marketing based on their current ad spend so pitching to them won’t be as hard as they understand the value, and furthermore if they already have a budget for advertising chances are there is room for expansion. Now this works for all marketing except when you are trying to sell them on things they already have such as google ads while messaging them through google ads.

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