I am setting up a new site and have identified two keywords to focus on (which will then lead to other long-tail terms). But I would like to focus on one rather than both.
My question is, how do I choose? Let me give a made up example…
– Imagine I am a plumber
– Plumbing vs Plumber are the two main terms people use in various searches
– Where I am based, plumbing has 3x the volume of plumber
– However, plumber terms tend to have better intent for services
– In comparison, plumbing search terms are more often things like ‘plumbing fittings’
– In ahrefs, Plumbing KD is about 60, plumber is 40
How would you weigh all these things up to decide which to focus on?